Intel Announces Major Brand Update Ahead of Upcoming Meteor Lake Launch

Biggest brand update in 15 years ushers in a new era for Intel Core, Intel Evo and Intel vPro brands.


  • June 15, 2023

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​What’s New: Today, Intel introduces a significant update to its client compute branding with the launch of the new Intel® Core™ Ultra and Intel® Core™ processor brands. The new client branding begins with Intel’s upcoming Meteor Lake processors.

“Our client roadmap demonstrates how Intel is prioritizing innovation and technology leadership with products like Meteor Lake, focused on power efficiency and AI at scale. To better align with our product strategies, we are introducing a branding structure that will help PC buyers better differentiate the best of our latest technology and our mainstream offerings.”

–Caitlin Anderson, Intel vice president and general manager of Client Computing Group Sales

About the Branding Update: The new client branding structure incorporates several notable updates. They include:

  • Introducing Intel Core Ultra processor brand for the most advanced client processors.
  • Simplifying the Intel Core processor brand for mainstream client offerings.
  • Moving to Intel 3/5/7/9 processor tiering starting with Intel’s upcoming next-generation processors.
  • Evolving the Intel Evo™ Edition platform brand for Evo-verified designs.
  • Introducing Intel vPro® Enterprise and Intel vPro® Essentials device labels for relevant commercial systems.

Why It Matters: Meteor Lake represents an inflection point in Intel’s client processor roadmap. It will be the first client processor manufactured on the new Intel 4 process node. It’s the first client chiplet design enabled by Foveros advanced 3D packaging technology, and it will deliver improved power efficiency and graphics performance. It’s also the first Intel client processor to feature a dedicated AI engine: Intel® AI Boost.

The new branding structure is designed for Intel’s future client technology roadmap. These changes make it easier for customers to identify the right client solutions from Intel’s industry-leading partner ecosystem for their compute needs. And it will do so while emphasizing the prominence of the Intel Core brand that has been a staple of the PC industry for nearly two decades.

More Context: Intel Brand Update (Media Deck) | Intel Brand Update (Digital Badges)