In-vehicle experiences take shape.

Automakers are creating exciting new experiences in the vehicle to differentiate their brands and win market share. Consumer demand for more digital features, interactive displays and surfaces, and driver assistance means the number of pixels in a vehicle could rival that of several full HD TV panels. This places an enormous burden on compute and graphics performance and creates the need for headroom for platform longevity.

Driven by cost efficiencies and the need to simplify increasingly complex systems, the automotive market is also consolidating multiple electronic control units (ECUs)—infotainment, instrument clusters, heads-up displays, rear seat entertainment, camera modules, and more. This requires advanced technology, such as virtualization, higher GPU throughput, and greater CPU performance.

The Intel® development platform for In-Vehicle Experiences is designed to bring next-generation features to market faster, including:

• In-vehicle infotainment (IVI)
• Digital instrument clusters
• Advanced driver assistance systems (Informational ADAS) visualization
• Rear seat entertainment

The platform offers Intel Atom® automotive processors, prequalified automotive modules, an automotive reference board, and a development kit. With products specially designed for IVE, automakers and suppliers can accelerate the development of cross-fleet solutions and consolidate systems while maximizing profit margins.