As in many countries, Chinese communication service provides have experienced explosive growth as consumers embrace mobile devices, fast 3G and 4G connectivity, and the ability to self-service or inquire about account-related information. In parallel, traditional customer support operations continue to grow as a means to delivery personalized customer support. With such development, the challenge for communication service providers is to provide a broad range of information assets and instant analysis capabilities that deliver more information and targeted offerings for the consumer.
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