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Intelligent Mobile Advertising SolutionExecutive SummaryIn many ways, consumers are way ahead of brands and retailers with respect to using digital technologies in the retail space. They have access to an abundance of information, anytime, anywhere, thanks to technology that allows them to download detailed product information, read online reviews, text friends for opinions, compare prices and more. On the other hand, many brick-and-mortar stores have embraced the digital age more slowly; a factor contributing to the loss of market share to online shopping.Developing a comprehensive marketing strategy to take advantage of the rise of smart phones, social media, web content or other digital channels is non-trivial. With change comes opportunity, one of which is building and sustaining 1:1 personal relationships with every single customer.This can be achieved with an intelligent mobile advertising solution that integrates, in an end-to-end manner, multiple digital channels, as well as data mining and digital signage. This solution blueprint discusses a scalable and extensible framework capable of interacting with customers more intelligently by combining information from a wide variety of sources.Read the full Intelligent Mobile Advertising Solution Blueprint.
This video details the steps of creating a channel, and registering a new player to this newly created channel.
A demonstration of how to create campaigns with multiple display zones, including: zone sizing and placement, organizing playlist order, and configuring an RSS ticker feed.
Discusses updates in v2.0, how to expand service offerings, resources, and collateral.
Intel® Active Management Technology helps your connected in-store devices stay current, available and protected while operating with energy efficiency.
AVA used in retail adapts digital signage advertising content in real time based on viewer demographics.
Intel’s end cap concept offers a dynamic and engaging merchandizing solution providing benefits.