White Paper: The Impact of Mobile Banking
When Aite Group surveyed large banks and credit unions in late 2009/early 2010 about their mobile banking deployments and plans, we found that more than six in 10 large banks had implemented some level of mobile banking capability (Figure 1). Among credit unions, six in 10 had not yet offered mobile banking to their members (Figure 2).
All of the financial institutions (FIs) that had deployed mobile banking offered basic mobile functionality, like checking account balances and transferring funds between accounts inside the FI. But it was clear to us from our surveys and interviews that many FIs were wrestling with what next to deploy and how to justify their investments in the mobile channel.
Aite Group believes that the consumer research we’ve conducted holds important clues to how mobile banking will impact banks over the next few years. In this report, we’ll highlight five things about mobile banking customers that bank executives need to know.
Read the full Impact of Mobile Banking white paper.