Digital signage enhances spectator experience: Case study
Venue: The KFC Yum! Center* in Louisville, Kentucky Business Challenges
• Enhance the live event experience: Complement a great live experience with dynamic, high-definition (HD) displays showing replays, statistics, animations and special effects.
• Drive new revenue: Expand advertising opportunities and provide new media capabilities to live events. Technology Solutions
• State-of-the-art control system: Presents captivating and informative content throughout the facility to augment the event.
• IPTV system: Sends HD video, game stats, other game scores and sponsorship messages to 440 LCD displays located in concourses, concessions, suites, retail areas, etc.
Since opening its doors in the fall of 2010, the KFC Yum! Center has taken the sports and entertainment experience to a new level. Patrons are treated to the latest technological advancements, including WiFi and an engaging, multimedia production broadcast to hundreds of displays and screens throughout the venue. This 22,000-seat arena – located on the banks of the Ohio River in downtown Louisville – is home to University of Louisville Cardinals Basketball, and hosts concerts, family shows and other live events.
Read the full Digital Signage Enhances Spectator Experience case study.
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Digital signage enhances spectator experience: Case study
Venue: The KFC Yum! Center* in Louisville, Kentucky Business Challenges
• Enhance the live event experience: Complement a great live experience with dynamic, high-definition (HD) displays showing replays, statistics, animations and special effects.
• Drive new revenue: Expand advertising opportunities and provide new media capabilities to live events. Technology Solutions
• State-of-the-art control system: Presents captivating and informative content throughout the facility to augment the event.
• IPTV system: Sends HD video, game stats, other game scores and sponsorship messages to 440 LCD displays located in concourses, concessions, suites, retail areas, etc.
Since opening its doors in the fall of 2010, the KFC Yum! Center has taken the sports and entertainment experience to a new level. Patrons are treated to the latest technological advancements, including WiFi and an engaging, multimedia production broadcast to hundreds of displays and screens throughout the venue. This 22,000-seat arena – located on the banks of the Ohio River in downtown Louisville – is home to University of Louisville Cardinals Basketball, and hosts concerts, family shows and other live events.
Read the full Digital Signage Enhances Spectator Experience case study.
